What is Koii?

What is attention economy?

Information is abundant, attention is scarce. We can get information on almost anything in a matter of seconds with the click of a button, but where our attention goes is a commodity on its own. (In English, we call it “paying” attention for a reason.) Various platforms and apps fight for the attention of everyone on the internet — the more time spent on them the better, because these platforms are monetized through advertising. Nearly all media is dependent on the attention economy. These platforms only have value when users provide attention.




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Armando Marais

Armando Marais

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